Sales Development Representative

Buffalo, NY

Are you an experienced inside sales professional with an entrepreneurial spirit? Can you gain interest from business leaders and support them in purchasing a new software solution? Do you have a passion for the startup community in Upstate New York?

If so, you may be our next Sales Development Representative.


Peanut Butter is looking for a highly motivated, outgoing, and tech savvy Sales Development Representative with strong business acumen to join our sales development team.

As a Sales Development Representative, you will generate new business for the sales team by engaging with and qualifying leads and supporting prospective new clients in their decision-making process.

Here’s who we are:

  • An award-winning B2B SaaS provider of student loan assistance solutions
  • Revolutionizing employee benefits
  • Working together to solve America’s $1.5T student debt crisis
  • Teaming up with some of the most forward-thinking companies in the U.S.
  • Fast-growing startup that doesn’t just value your opinions—we expect them
  • A fun team of fresh thinkers, movers, and doers
  • Believers in balancing hard work with good vibes
  • Interested in your positive energy and strong work ethic
  • Excited to hear from you!

In general you will:

  • Work closely with our CEO to qualify and close new business.
  • Make cold calls, send emails and follow-up to set appointments.
  • Drive client acquisition and revenue growth by selling comprehensive Student Loan Assistance programs that engage talent with Student Loan Repayment.
  • Capitalize on established pipeline of sales qualified leads and qualified opportunities
  • Set appointments with prospects, assess their needs, and understand their buying process
  • Map and navigate prospect organizations in order to align on the value of Student Loan Assistance, to build consensus, and qualify opportunities
  • Deliver presentations, follow-up with prospects, prepare and submit proposals, and negotiate contracts
  • Leverage market insights and relationships to target new prospects and generate sales qualified leads
  • Work with Marketing and the CEO to cultivate deal flow through channel partnerships including brokers, payroll companies, benefit providers, associations, and others

In the first month, you will:

  • Leverage Peanut Butter’s Sales Toolkit to gain a broader understanding of our products and how your role fits into the organization.
  • Partner with the CEO to define key success metrics for your role and how you will measure against them.
  • Begin developing familiarity with our business, platform, and applications, as well as our company’s key metrics.
  • Begin receiving inbound leads and setting appointments with employers that have previously expressed interest in student loan assistance.
  • Make first contact with potential clients by cold-calling and using persistence and creativity to get past gatekeepers.

Within 3 months, you will:

  • Create a professional and engaging first impression with our prospects.
  • Thoroughly qualify inbound leads, requalify prospects, and begin outbound prospecting.
  • Prioritize leads and position relevant product features to solve business needs.
  • Run initial discovery calls to identify customer requirements and expectations in order to make tailored product recommendations.
  • Manage follow-up with calls-to-action to consistently build a sales pipeline.
  • Meet activity and pipeline goals on a monthly basis.
  • Consistently contact new leads with a sense of urgency and master clearing out your queue.

Within 6 months, you will:

  • Consistently achieve your opportunity and revenue targets.
  • Become an expert in all things Student Loan Assistance
  • Have mastered the uses cases of successful customers across different verticals and sophistication.
  • Consistently reflect on your own skill and development gaps along with your manager to identify personal and professional coaching areas.
  • Step up as a leader in the sales organization by mentoring new hires.

Within 12 months, you will…

  • Have mastered the necessary skills needed to work a consistent outbound and inbound funnel, including time management, sense of urgency, and prioritization.
  • Be a leader on the floor by sharing best practices and ways that you have been successful as an CSA.
  • Ready yourself for the Account Executive role, where you will continue qualifying opportunities and drive deals through to closure.

Here’s what you’ll need:

  • Bachelor’s degree in business, marketing, communications, related field, or equivalent experience
  • Proven success in a relevant sales role – client facing, consulting, or marketing
  • Drive to succeed and ability to work in a fast-paced environment
  • Proficiency in time management, setting priorities, and taking initiative
  • Track record of overachieving against defined metrics
  • Exceptional organizational, presentation, and communication skills – phone, email, and webinar
  • Technical expertise and ability to acquire knowledge of new products
  • Ability to understand and apply effective business development strategies and techniques
  • A passion for building new business
  • Experience working with or other CRM platform
  • Willingness to work in a collaborative work environment
  • SaaS experience is a plus, but not required

Bucks and bennies:

  • Base Salary and competitive incentive compensation
  • Health insurance
  • START-UP NY tax break: NYS tax exemption from every paycheck
  • Contributions each month toward your qualifying student loan
  • Sweeping views of the city from our brand-new headquarters at Seneca One Tower
  • Endless opportunities to network with growth-oriented 43North community members 

Note regarding work location: our company is currently working remotely and planning for a safe and healthy return of this role and others to our downtown Buffalo office.