How to attract and retain the talent you want (Part Three)

This is the third post in the five-part series: “How to attract and retain the talent you want.” If you missed part two, click here.

Step three: Celebrate and promote your offering.

Make the most out of your company’s benefit! Maximize the impact of your program by promoting it across your organization and community. Encourage those employee referrals for new candidates now that you offer this benefit! Issue a press release announcing your commitment to help the student loan debt crisis by offering this benefit! Once the initial buzz is out, keep the momentum going by celebrating employee loan payoffs. Over time, you’ll accumulate impressive stats on your company’s overall impact that can open doors for earned media and positive press.