We make it easy to offer student loan assistance

What is Peanut Butter?

Year in and year out, companies offer incomplete benefit packages that leave employees feeling underwhelmed, with their needs unmet. We started Peanut Butter so organizations can provide the employment value proposition they need to attract, retain, and engage college-educated talent.

Millions of Americans are struggling with student debt. These debtors are among the most qualified job candidates and the most productive workers in our economy. When companies and communities provide student loan assistance, they stand out as a preferred place to work.

Why "Peanut Butter"?

What was your go-to meal in college? For many, peanut butter was the only thing they could afford to eat. Our company’s name is an homage to student debt holders everywhere. 

Our effort to help every team member become free of student debt starts with recognizing all their hard work and sacrifices in order to qualify for positions. 

Who is Peanut Butter?

Peanut Butter was built from the ground-up to serve employers. Helping organizations efficiently and effectively offer student loan assistance remains our top priority.

We are fortunate to support leading employers in healthcare, financial services, professional services, technology, education, not-for-profit, and several other industries. In addition, we have been entrusted to administer community-based student loan assistance programs to help attract college-educated workers to rural and suburban communities.

Peanut Butter users rate their experience 4.9 out of 5.0 stars for ease of use, quality of support, and ease of setup. Peanut Butter is the #1 rated provider out of 200+ companies tracked in G2’s Other HR benefit category.

Employers often work with Peanut Butter directly, and many learn about us through trusted Human Capital Management providers that recommend us to their clients.

Individually, and as a team, we hold ourselves to these core values.


Customer first, always

Understand, then act

Stronger together

Lead by example

Take thoughtful risks

Do the right thing

Peanut Butter is proudly headquartered in Buffalo, NY with a second office in Chicago, IL. 

Meet Our Leadership


David Aronson, CEO

David Aronson is CEO of Peanut Butter. Aronson founded Peanut Butter in 2015 and has served as the company’s CEO and Chairman since then. David is responsible for the company’s product and go-to-market vision which is informed through his regular and consistent interactions with client organizations that he partners with to design, implement, and administer student loan assistance programs.

Aronson has spoken on student loan assistance at the HR Executives Benefits Leadership Conference, LIMRA’s Worksite Benefits Conference, EBN’s Benefits Forum, Society for Human Resource Management events, and on Capitol Hill. 

David holds an MBA in Entrepreneurship & Innovation from the J.L. Kellogg School of Management at Northwestern University and a BSBA in Finance from Valparaiso University.

Justin Weber, CTO

Justin Weber is CTO of Peanut Butter. In his role, Justin leads product development and engineering. In this role he drives; innovation strategy for the application, engineering excellence for the organization, and assures scalability of the platform. He, alongside the CEO, is responsible for the long-term product vision and being an advocate for the organization’s customers.

Justin previously held roles of increasing responsibility at Groupon (NASDAQ: GRPN) ranging from engineer, to senior engineer, engineering manager, to technical product manager. He has served in engineering roles previously with Analyte Health, WMS Gaming, Encyclopedia Britannica, and Bureau Veritas.

Weber attended the Master of Science program for Information Technology at the Rochester Institute of Technology and earned a B.S. in Computer Information Systems from the State University of New York College at Buffalo.

Peanut Butter in the press

Discover resources, best practices and more

Understanding the key players in the student loan process

Whether you have student loans or not, understanding the terminology surrounding student debt is easier said than done. That’s part of the reason why Peanut Butter exists -- to make it easy to tackle student debt! Many people find it particularly challenging to...

Established Features Peanut Butter

Peanut Butter CEO David Aronson recently joined Established CEO Frank Gruber on an episode of Startup of the Year’s podcast. Startup of the Year is an annual competition hosted by Established, a consultancy focused on helping organizations with innovation, startup and...

What’s in your toolkit? Employee Enrollment Example

All Peanut Butter clients receive an administration and communications toolkit full of resources to help them make the most of their student loan assistance program. This blog series “What’s in your toolkit?” is designed to help employers discover and understand the...

What’s in your toolkit? Program Announcement

All Peanut Butter clients receive an administration and communications toolkit full of resources to help them make the most of their student loan assistance program. This blog series “What’s in your toolkit?” is designed to help employers discover and understand the...

MRA features Peanut Butter student loan assistance as distinctive employee benefit

MRA, an HR member organization that helps employers with best practices, hosted Peanut Butter CEO David Aronson last week to talk about how student loan assistance can help employers attract, retain and engage college-educated talent.   In his presentation to MRA...

How employers can use student loan assistance to engage remote workers and those returning to work

2020 has presented the U.S. workforce with a number of unprecedented changes. With social distancing guidelines in place, many companies have been forced out of their offices and into the virtual workspace. From Zoom happy hours to virtual coffee breaks, companies...

What’s in your toolkit?: Social media posts

All Peanut Butter clients receive a toolkit full of resources to help them make the most of their student loan assistance program. This blog series “What’s in your toolkit?” is designed to help employers discover and understand the various materials included in their...

Does your benefits package align with the state of your workforce?

As COVID-19 continues to dictate where and how we work -- and open enrollment season draws nearer -- employers need to determine if their benefits package aligns with the state of their workforce.  For example, common office perks like all-you-can-drink coffee and...

Student debt disproportionately impacts Black borrowers

Student debt is a primary financial concern for nearly 45 million U.S. borrowers.  While each of these borrowers is subject to months to years of repayment efforts, there is no group that is affected more by student debt than Black Americans.  A recent article from...

Student Loan Assistance attracts workers to rural, suburban communities as remote work continues

It’s no secret that the way we work today looks completely different than it did just a few months ago. With social distancing guidelines in place, companies across the U.S. have shifted to remote work, and many employers are considering adopting this new model on a...

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